Ideas everywhere
Content ideas live in chats, notes and personal folders.
CONNECTSocial Media Management
Bring Your Social Media Work Together.
CONNECT is designed to help businesses and marketing teams organise content, coordinate campaigns and bring greater structure to their social media activities.
Concept interface for CONNECT, shown with sample data. It illustrates the product direction and is not a screenshot of a finished application.
The challenge
Social media work is easy to lose track of.
Managing social media across multiple campaigns can involve content ideas, creative assets, publishing plans, approvals and performance reviews. Without an organised workflow, it becomes harder for teams to maintain consistency and coordinate their work.
Calendars in spreadsheets
Posting schedules are kept in spreadsheets that few people check.
Campaigns out of step
Posts for one campaign go out on different channels without a shared plan.
Approvals by message
Drafts are approved through scattered messages, so the final version is unclear.
Product direction
A More Connected Content Workflow
CONNECT is envisioned as a workspace for organising social media activities and coordinating content-related work. Its product direction focuses on helping teams approach social media management with greater clarity and structure.
Potential use cases
- Organising content ideas
- Planning social media calendars
- Coordinating marketing campaigns
- Managing content-related workflows
- Reviewing social media activities
The SBS product portfolio
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Let's Discuss Your Social Media Workflow.
Tell us about your business and how your team works today, and we will get back to you.